Monday, September 28, 2020

Would you like a McApartment with that?

McDonalds Apartment

We’ve all enjoyed a Big Mac. But would you like a McApartment with that?

That’s right: the world’s most famous fast food giant is reaching beyond the realm of the McNugget in Australia, announcing plans to be part of the development of 350 new apartments in Parramatta.

If you’ve bought a Quarter Pounder from the Maccas on the corner of Victoria Road and Church Street, you’ve been at the site of the proposed urban project that will also include over 1500 square metres of other retail and services.

McDonald’s Australia is seeking approval for the project along with the country’s largest residential property developer Stockland, and if it gets the green light the Maccas restaurant will also get a facelift.

What exactly is being proposed?

Along with the shops and a revamped two-tier Maccas with a dedicated carpark, the plans are for 350 ‘architecturally designed’ apartments with views over Prince Alfred Square in Sydney’s thriving second CBD.

It’s all within coo-ee of Paramatta’s trendy food and arts district, and close to what will become a light rail stop and the new Western Sydney Stadium.

“The greater Parramatta area is one of the most exciting precincts in Sydney and is set to become home to an additional 41,000 people over the next five years,” said Stockland CEO Mark Steinert.

Are the McDonald’s apartments really going to happen?

The development is subject to what the joint developers call “satisfactory rezoning and presales” as well as planning approvals.

But if it goes ahead there will be a range of one, two and three-bedroom apartments with views of the park, Parramatta River, Sydney CBD and the Blue Mountains.

“This is one of the first mixed use developments where McDonald’s has been integral to the design from the outset, allowing us to create a truly innovative and modern experience that we’re confident our customers will love,” said McDonald’s senior development director Josh Bannister.

The McDonald’s apartments: What’s in it for you?

1. Affordable housing

Stockland, Australia’s biggest residential developer, is now putting 95 per cent of its effort into ‘masterplanned communities’, particularly in Sydney and Melbourne – markets epitomised by structural undersupply.

“Around half our residential customers are first home buyers and over 75 per cent are owner-occupiers, which places us in a preferred position in the current residential lending and policy environment,” said Stockland’s Steinert.

2. A mega Maccas

There will be other community retail and services offerings at the site, but the jewel in the crown is a cool new McDonald’s with a modern design. It will mean you can munch on your Big Mac on either the upper or the lower level, watch your kids have fun at the PlayPlace, order a cappuccino from McCafe or order on the go from the dual lane drive thru.

“We’re excited to bring our customers the latest McDonald’s dining offering in the heart of Parramatta,” said Bannister.

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